Fashion Innovator Of The Week: Lisa Ma Creator of 10 Kisses Lip Gel Insoles

Hey Shoe Lovers, do you love rocking your 4 inch heels, but after 3 minutes your feet are burning and hurting like hell? Well let me introduce you to the creator of the most amazing and fashionable insoles that you will only need for your shoes.

Meet Lisa Ma

Fashion Innovator of the Week

Interview by: Diedre Warhol

Name of Her Company: ScandaLush LLC

Location: New York

Occupation: CEO, Fashion Consultant, Designer and Entrepreneur

DW: Where did it all begin Lisa? 
LM: I went to school and got a degree in Marketing, but always had a passion for fashion, especially shoes. One day I went to the mall to buy some shoes and I was looking for comfort in my shoes to wear, I have tried Dr. Scholls, but the adhesive sticks to your shoes, I also tried Foot Petals and they are really thin and don't give the support you really need. I went home and just started thinking, it has to be a better way, so I came up with 10 Kisses Lip Gel Insoles.

DW: How do they work?
LM: They are very comfortable better than Dr. Scholls and in store insoles. They are creatively designed, shaped like lips that are able to separate the upper and lower lip insole for multi-purpose use as a heel grip, cushion for the ball of your foot and many other combinations.

You don't have to worry about glue marks, they are one size fits all, strong adhesive and its transferable to one shoe after the next.

DW: What is the price point?
LM: They are only $12.99.

DW: How long have you been in business?
LM: Since November 2008.

DW: Wow not even a year yet and already making big moves.
LM: Yeah, things are working out well.

DW: What was your proudest moment?

LM: When I finally got my patent for my insoles, Im legit....(laughs)!

DW: What is the biggest fashion mistake women make?

LM: When women don't dress for their figure, especially when their muffin top is over flowing over their jeans. The sad part about it is they have friends that won't even tell them.

DW: I know right, I hate that too, but I would tell my friends if they had that problem.

LM: Yeah me too.

DW: What is next for you?

LM: Well I am looking for a Publicist that shows results. Also an Intern to help promote the business and handle orders.

DW: What advice can you give to others that are interested in creating the next big thing?
LM: Trust in yourself, listen to your heart and be passionate in what you do.

DW: Ok let's get to some fun questions, What Sex and The City girl are you?
LM: Samantha, because she is a go getter....(laughs)!!!!

DW: What is your favorite drink?
LM: Sex on The Beach, I am sounding really bad right now.

DW: (laughs), no your not, you are just being yourself.

DW: What is your guilty pleasure?

LM: Strawberry Cheesecake.

DW: Who is your favorite designer(s)?
LM: Vera Wang and Korto Momulo from Season 5 of Project Runway

DW: OMG I love her too, she should have won Season 5.

LM: Yes I agree, she is a really good designer, I was mad when she didn't win the All Star challenge of Project Runway.

DW: Me too, she seemed disappointed as well.

LM: I went to her website because I wanted to buy one of her dresses, but all they have is her jewelry line.

DW: I hope she is working on something exciting, she is raw talent.

DW: What is your obsession(s)?
LM: Shoes and bags.

DW: It was a pleasure interviewing you Lisa, you are very friendly and down to earth.
LM: I know it was fun, thank you!

For more information about Lisa Ma and her fabulous insoles visit her website www.scandalush.com or contact her at Lisa@scandalush.com